Jordanian Coffee Ducks

Finding a single Duck in the desert is pure luck. Finding many Ducks is hitting the architectural jackpot. Architect Robert Venturi coined the name “Ducks” for these architectural metaphors: buildings that project their purpose in a way that is sure to catch an exhausted driver or a bored child’s attention from the back seat. Typically found along interstates in the United States, it is plain to see that this joyful kitsch has also traveled about the world. Whether you’re on the sixth hour of an interstate drive across the United States with only wheat-fields and rolling highway laid out before you or on the fourth hour of a Jordanian desert drive with nothing but dust devils and tomato lorries laid out before you, a little comedy and a lot of coffee is just what the doctor ordered.

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